Monin Names the 2021 Flavor of the Year

If you like a cocktail that embraces the delicate mixture of fruit and floral flavours, then you are going to love Monin’s new 2021 Flavor Of The Year

By: Tiff Christie|February 16,2021

If you’ve been wondering what the flavour of 2021 likely is, then wonder no more. Monin, the French gourmet syrup company has declared that this year, the flavour of the year is Strawberry Rose.


Combining the queen of florals with ruby red strawberry, Monin Strawberry Rose Syrup offers a beautiful scarlet hue and the sophisticated flavours of candied strawberry and soft rose. The perfect addition to cocktails with a fruit & floral flavour, the syrup is made with the highest-quality natural ingredients that are free from any artificial flavours, colours, preservatives and sweeteners.

“As the pandemic continues to impact the nation, consumers are still gravitating toward familiar and comforting flavours; however, they are also looking for something unique that can offer them a brief escape from reality,” says Bill Lombardo, CEO of Monin Americas.

“Strawberry is a mainstream flavour that many enjoy. Blending a floral flavour such as rose with the popular fruit makes for an ideal and on-trend new offering for our customers.”

Monin’s own studies show that one in three consumers intended to purchase a Strawberry Rose flavoured beverage, as well as that 50% of consumers, were interested in flavour palettes that featured fruit and floral combinations.

The new Strawberry Rose Syrup joins the current 120+ flavour line the company offers with premium gourmet syrups.


“We wanted to choose flavours that signified positivity and growth as we kick-off 2021. And, what better way to do that than with a fruit-floral blend that is often emblematic of those very things,” says Stasha Johnston, senior vice president of marketing.

“Additionally, as our hospitality partners continue to simplify their operations, we looked to deliver a product that would ease execution while providing an innovative and unique flavour.”

And if you’re looking for cocktails that you can easily make with the syrup, them here are recipes for a Strawberry Rose Cosmo and a Strawberry Rose Spritz (Low ABV), which are both perfect additions to any home bartenders rotation.

Strawberry Rose Cosmo



1/2 oz. Monin Strawberry Rose Syrup

1 oz. vodka

1/2 oz. triple sec

1/2 oz. fresh lime juice

3/4 oz. grapefruit juice


Chill cocktail glass. Pour ingredients into an ice-filled mixing glass. Then shake and strain into a chilled cocktail glass and garnish with strawberries.

Strawberry Rose Spritz (Low ABV)



1/2 oz. Monin Strawberry Rose Syrup

1 1/4 oz. Aperol Aperitif

1/4 oz. fresh lemon juice

4 oz. Prosecco Sparkling Wine


Combine ingredients in shaker in the order listed, except Prosecco. Shake vigorously and strain into an iced filled wine glass. Top with Prosecco and garnish with roses and strawberries.

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Monin Names the 2021 Flavor of the Year

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