Tequila Don Julio & Big Sean Present The Ultimate At-Home Celebration

Tequila Don Julio offers New Year’s Eve experiences that everyone deserves to Ring in 2021 Like a Don, no matter how you choose to celebrate

By: Tiff Christie|December 19,2020

If your ideal NYE combines a Grammy-Nominated Artist, an award-winning Tequila. and the best all-access celebration at home, then Tequila Don Julio has you covered.


With 2020 soon to finally be behind us, we all deserve a truly special night to ring in the new year. Tequila Don Julio has teamed up with Big Sean. to cordially invites you to Ring in 2021 Like a Don, no matter what kind of celebration you’re planning.

Whether you’re looking for craft cocktails to sip at home or yearning to recreate a lavish night out on the town from the comfort of your own sofa, Tequila Don Julio is officially in your corner. One lucky winner will even win an epic experience curated by Grammy-nominated artist Big Sean, who will show them how to really embrace the “Don Life” at home on New Year’s Eve.

Starting today, residents in select US cities (Los Angeles, San Francisco, New York City, Las Vegas, Chicago, Miami, Nashville, Dallas and Detroit), ages 21+ can enter for the chance to win this once-in-a-lifetime VIP package, which will be delivered right to their door on New Year’s Eve.

You can expect everything needed for the unforgettable night you deserve, including a dedicated concierge for food (dinner on New Year’s Eve and breakfast on New Year’s Day), cocktail mixers, one-of-a-kind party décor and accessories, a $1,500 gift card for at-home bottle service, and even a personalized countdown message from Big Sean himself.

The gifts are topped off with a “turn down kit” that includes silk loungewear and Vita Coco… perfect for getting a fresh start on New Year’s Day. To enter the sweepstakes, participants can head to through December 24 at 8:59:59 a.m. ET.**


“2020 has been full of ups and downs, but I’m grateful for the blessings I’ve experienced this year,” says Big Sean. “I know we’re all excited to ring in the New Year, which is why I’ve partnered with Tequila Don Julio to show exactly what it means to live the ‘Don Life’

If you simply can’t wait to find out whether you won, you can take matters into your own hands. Tequila Don Julio has partnered with Cocktail Courier to offer two custom at-home party kits, and they’re available for purchase right now:

  • Tequila Don Julio NYE VVIP Party Kit: To replicate an extravagant night out at home, this extremely limited kit (only 20 available) includes all the party essentials for a group of six. Enjoy Tequila Don Julio 1942 and Tequila Don Julio Blanco, craft cocktail mixes, party décor and accessories, Bluetooth speaker, instant camera and more. The kit also includes silk robes, eye masks and refreshing Vita Coco; perfect accoutrements for stepping into 2021 in style. SRP: $2,020.
  • Tequila Don Julio NYE Curated Cocktail Kit: To elevate your cocktail game, this kit includes a specially crafted Tequila Don Julio Blanco cocktail, custom New Year’s Eve glassware and party accessories for a group of four. SRP: $129.99


“While this New Year’s Eve will look different, every adult absolutely deserves to raise a glass and celebrate the close of an unprecedented year,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “We’re super excited to offer a selection of experiences that allow them to safely enjoy the ‘Don Life’ at home.”

Tequila Don Julio will continue supporting the bar and restaurant workers, who have always been part of your New Year’s Eve celebration in the past, with an additional $50,000 donation to the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers. This donation is part of an ongoing effort to support friends and familia in the industry during this incredibly challenging time.

**no purchase necessary. Void elsewhere and where prohibited. Meals do NOT include alcohol. Delivery of prize subject to availability (including federal/state/local health restrictions) as well as additional restrictions. Prize suitable for the winner and up to five guests (21 or over) who must live in same household/pod as the winner. Subject to Official Rules available at the website

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