While in the mid-’90s, hip-hop legend Snoop Dogg may have been “sippin on gin and juice”, today he’s producing it with the announcement of his latest creation, INDOGGO Gin.
INDOGGO, crafted with a laid-back California style, is the ultimate remix of seven premium botanicals infused with all-natural strawberry flavour.
INDOGGO was developed by the King of “Gin & Juice,” in partnership with his friend and spirits veteran, Keenan Towns of Trusted Spirits, a beverage supplier that develops celebrity wine and spirits brands, and Prestige Beverage Group, an industry-leading importer and brand innovator of award-winning wines and spirits. Together, this dream team aims to shake up the gin category with the best tasting, most approachable gin on the market today.
“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” said Snoop Dogg, the original purveyor of gin, juice and good times. “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
INDOGGO is certified gluten-free, distilled five times with seven premium botanicals and is infused with all-natural strawberry flavour with no added sugar. The gin is light on the juniper flavour and features orange, coriander and cassia botanicals for a taste of strawberry and citrus with a slightly sweet and fruity finish.
Fresh, clean and like no other gin in the world – INDOGGO is ideal for sipping on the rocks with a squeeze of lime or mixing with tonic or juice. Snoop has created his own signature cocktails including:
2 oz INDOGGO Gin
3 Muddled Strawberries
.75 oz Lemon Juice
.5 oz Simple Syrup
Top with Crushed Ice
Garnish with Sliced Strawberry
The Laidback Gin & Juice
2 oz INDOGGO Gin
2 oz Pineapple Juice
Top with Club Soda
Garnish with Strawberry Slices
Towns, Co-Founder of Trusted Spirits added, “We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. INDOGGO stands out from any other gin in the world because Snoop, the “Gin Connoisseur” took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner.”
INDOGGO bottles stand out with their bold purple colour and vertical logo with turned G’s to signify the gin remix inside. The bottles are topped with contemporary gold foil stamps which feature Snoop’s signature and the brand’s official logo symbolizing its laid-back California style. The cartons feature the same bold purple and iconic design elements.
“From Risata Wines to Kinky Beverages, Prestige Beverage Group has a long and storied history of launching and building industry-leading brands,” said Scott Schilling, General Manager and CMO of Prestige. “We couldn’t be more excited to team up with Snoop and Trusted Spirits to launch INDOGGO and turn the stodgy world of gin on its head.”
INDOGGO will first launch in Snoop’s home state of California in late September and then continue across the US through early 2021.