In the same way that many viewers found it difficult to say goodbye to the characters of Westeros, Diageo is finding it difficult to say goodbye to their extremely profitable Game Of Throne’s Whisky series.
In conjunction with HBO, the spirit giant has released one more expression, their Mortlach Single Malt Scotch Whisky Aged 15 Years, called Six Kingdoms.
The new expression joins Clynelish Reserve House Tyrell, available for the first time in Australia, as both liquids complete the official Game of Thrones Limited Edition Single Malt Scotch Whisky Collection.
Comprising a total of nine liquids, the Collection is a continued collaboration with HBO that pays tribute to the fate of Westeros, whose long-held Seven Kingdoms ultimately became six at the conclusion of the global hit series Game of Thrones.
Kavita Agarwal, Diageo Global Brand Director, Malts, commented that the brand saw an overwhelming response to the launch of their Game of Thrones Limited Edition Single Malt Scotch Whisky Collection.
In fact, the Collection sold out in just four weeks in Australia last year, with 70% of whisky sales to shoppers new to the category.
“We are proud to introduce the final addition to the collection,” she said. “Mortlach is one of our most sought-after super premium single malts, and seemed fitting as the perfect finale to complete the collection.”
The whisky pays tribute to the fate of the fictional nation of Westeros, whose long-held Seven Kingdoms ultimately became six at the end of the show’s climactic battle for the Iron Throne. The liquid itself has been matured in first-fill sherry-seasoned casks and finished in American Oak ex-bourbon casks.
Melissa Maidment, Whisky Marketing Manager, Diageo Australia, said: “The reaction to the Australian Collection launch has demonstrated the effectiveness of a partnership with a cultural phenomenon such as Game of Thrones to generate appeal and drive relevance for Diageo’s Single Malt Scotch brands among both a younger demographic and new audiences.
Encased in a metallic gold canister that features an intricate pen and ink drawing of the three-eyed raven, seen throughout the eight seasons of the series, the Six Kingdoms packaging pays homage to the last Greenseer and the independence of the North, which stands alone under The Queen in the North, leaving a reconfigured landscape known as The Six Kingdoms.
The three-eyed raven exists with the gaze of a thousand eyes and only sees beyond the constraints of time to unravel the intricate stories that hold the tapestry of Westeros together.
Mortlach Distillery, positioned on the ancient hills of Dufftown and build on the site of a historic battle, is the first distillery to legitimately rule over Dufftown’s whisky trade.
George and Alexander Cowie were integral influences for both the distillery and surrounding community, with George holding the esteemed title of Provost and Alexander developing Mortlach’s signature method to distil the liquid exactly 2.81 times.
The Game of Thrones Single Malt Scotch Whisky Collection comprises:
- Game of Thrones House Stark – Dalwhinnie Winter’s Frost
- Game of Thrones House Tully – The Singleton of Glendullan Select
- Game of Thrones House Targaryen – Cardhu Gold Reserve
- Game of Thrones House Lannister – Lagavulin 9 Year Old
- Game of Thrones The Night’s Watch – Oban Bay Reserve
- Game of Thrones House Greyjoy – Talisker Select Reserve
- Game of Thrones House Baratheon – Royal Lochnagar 12-Year-Old
- NEW to Australia: Game of Thrones House Tyrell – Clynelish Reserve
- NEW: Game of Thrones Six Kingdoms – Mortlach Aged 15 Years
Game of Thrones Six Kingdoms – Mortlach Aged 15 Years is available in extremely limited quantities.
For more information on The Game of Thrones Collection Single Malt Scotch Whisky Collection, visit malts.com and join the conversation using #GOTSingleMalts and #Mortlach.