If you hadn’t already notice, it seems we now live in an age where cocktails not only need to taste good but need to be instagram-worthy as well. And if your plain old G&T, just isn’t making the grade anymore than Gordon’s Gin have come to the rescue.
Launched last year in the UK, Gordon’s Pink Gin has now landed on Australian shores to show us that not only is Millennium Pink still a thing but a true pop of colour is what your Gin has been lacking.
Balancing the refreshing taste of their original London Dry Gin with the natural sweetness of raspberries and strawberries, Gordon’s Pink Gin also contains a tang of redcurrant and the subtle flavour of juniper. The softly pink hue turns to more of a blush colour, when served up in a cocktail.
Jodi McLeod, Diageo Marketing Manager, said “This has been the biggest gin innovation launch of the last decade in Great Britain and Europe. Gordon’s Premium Pink Gin has recruited new drinkers into both the spirits category and specifically gin, and we expect it to be a trend-setting choice in Australia as well.
“Not only does Gordon’s Premium Pink taste delicious, its inherent beauty when served in a cocktail, where the pink hue comes more of a blush colour, makes it picture perfect for drinkers who capture their favourite Instagram moments.”
To underline it’s visual appeal, the brand have just launched a playful and lighthearted 20 second ad that focuses on our “obsession” with photographing food and drink to share on social media and our desire to create “Instagrammable” drinks.
The ad has been designed to form part of a bigger multi-channel, high-reach campaign for Gordon’s Pink and will support the UK launch of the ready-to-drink (RTD) Gordon’s Premium Pink Distilled Gin & Tonic can. – which we are all hoping will also be released in Australia soon.
Anna Sablovscaia, Gordon’s senior brand manager, Diageo GB, said: “We are hugely excited to be launching the first ever TV advert for Gordon’s Premium Pink Distilled Gin, a drink that continues to prove immensely popular among our consumers.
“The new campaign looks to playfully tap into consumer trends and we look forward to seeing it unfold.”
Now what can you do with pink Gin, well of course anything that you’d do with clear Gin but ij case you need some inspiration, here are two easy recipes from Gordon’s that will definitely look as good as they taste.
Gordon’s P&T (Gordon’s Premium Pink & Tonic)
Fill a large wine glass with ice
Mix 50cl Gordon’s Premium Pink with 150ml tonic water
Garnish with wedges of fresh strawberries
Gordon’s Premium Pink Gin Spritz
Fill a large wine glass with ice and add 45ml Gordon’s Premium Pink Gin
Add 45ml Prosecco
Add 90ml lemonade
A squeeze of fresh lemon
Garnish with strawberries
— Gordon's Gin (@GordonsGinUK) May 25, 2018